LED lighting is regarded as the pillar industry of energy conservation and environmental protection industry, with the improvement of LED technology and the rapid decline of costs, it is known as the last market to be conquered by LED - home lighting is now slowly penetrating. In the first two years, almost all LED lighting companies that mainly focused on bulbs and tube lights have now set foot in LED ceiling lights, and it is understood that the cost performance of LED ceiling lamps has been highlighted, with high consumer acceptance and good feedback.
LED lighting is regarded as the pillar industry of energy conservation and environmental protection industry, with the improvement of LED technology and the rapid decline of costs, it is known as the last market to be conquered by LED - home lighting is now slowly penetrating. In the first two years, almost all LED lighting companies that mainly focused on bulbs and tube lights have now set foot in LED ceiling lights, and it is understood that the cost performance of LED ceiling lamps has been highlighted, with high consumer acceptance and good feedback.
As the main product of home lighting, LED ceiling lamp can be used as the main light of the living room, and can also be used in bedrooms, corridors, toilets and other places.
In addition to the strobe problem, it is understood that LED ceiling lights are very mature in technology. "Compared with LED downlights, spotlights and other products, the technology and structure of LED ceiling lights are relatively simple." Li Zili, director of the Guangdong Provincial Product Quality Supervision and Inspection Center, said that the structure of LED ceiling lamps is very similar to that of traditional ceiling lamps, mainly composed of a base, circuit board, radiator, LED light source and soft cover. "Generally, the 5730 SMD light source is welded to the lamp panel of the aluminum substrate, and the driving power supply is placed in the middle." With the increasing maturity of the technology in the ceiling lamp market, the cost performance is also improving.
1.The development status of LED ceiling lamps
In addition to the strobe problem, it is understood that LED ceiling lights are very mature in technology. "Compared with LED downlights, spotlights and other products, the technology and structure of LED ceiling lights are relatively simple." Li Zili, director of the Guangdong Provincial Product Quality Supervision and Inspection Center, said that the structure of LED ceiling lamps is very similar to that of traditional ceiling lamps, mainly composed of a base, circuit board, radiator, LED light source and soft cover. "Generally, the 5730 SMD light source is welded to the lamp panel of the aluminum substrate, and the driving power supply is placed in the middle." With the increasing maturity of the technology in the ceiling lamp market, the cost performance is also improving.
However, with the popularity of LED ceiling lamps, many participants in the field of LED ceiling lights, coupled with the gradual maturity of high-power SMD light source technology, fierce market competition has led to a decline in prices and profits. At present, the wholesale price of more than 30 yuan of 12WLED ceiling lamps have been circulating in the market, the profit is not necessarily higher than the traditional light source of ceiling lamps, but home lighting companies in the market and dealers under the demand has to do. With the stability of LED quality and price, it is more and more accepted by consumers, and many customers have reported to them that the first sentence of many consumers who buy lights into the store is "Do you have LED products here?" If you get an affirmative answer, you will come in the door and have a look; Otherwise, turn around and leave. It can be seen that LED ceiling lights are indeed popular. But in terms of sales, the ceiling lamp of the traditional light source is the mainstream, and it is more like the king, and the LED ceiling lamp will catch up with or even surpass the traditional ceiling lamp There are still a few years of replacement years. According to the survey data of industry organizations, in 2014-2015, the home lighting market will be fully launched. The penetration rate of LED lamps in the home market will reach 13.57%. LED home lighting market will see explosive growth, preliminary estimates to 2015, LED lighting in the field of home lighting in the use of more than 800 million. The soaring sales of LED ceiling lamps and the potential huge market suggest that the LED home lighting market is about to usher in its own spring. However, home lighting is a cost-effective, personalized design, product safety requirements of the market, at present, LED ceiling lamp technology is mature, now in the market to promote what problems and difficulties, how to expand the scale of enterprises with the help of this single product?
With the gradual maturity of LED ceiling lamp technology and the popularity of sales, well-known companies such as Philips, NVC, Osram, Nationstar Optoelectronics, Opple Lighting have laid out LED ceiling lights. Fu Zhaohui, the person in charge of Opple Lighting ceiling lamp, said, "Since ceiling lamps are mainly used in home lighting, product quality is very important, especially the problem of strobes. Nowadays, many LED lamps and lanterns will have the problem of strobe when they take a photo of a mobile phone. "With the increasing maturity of the technology in the ceiling lamp market, the cost performance is also improving." Although the cost performance of LED ceiling lamps is quite high, the home lighting market is a place with relatively high personalized requirements, which is reflected in the total market volume, but the product specifications involved are also many, and the amount of individual single products is not very large, so it is difficult to form large-scale mass production. Chen Fang, R&D director of Zhejiang Shenghui Lighting, said that it is not easy for general enterprises to gain a place in the ceiling lamp market. This also shows the reason why many companies have not entered the LED home lighting market, how can they really win the first place in the ceiling lamp market? It is understood that Opple Lighting's performance of nearly 4 billion yuan in 2013, 56% came from ceiling lamps, and 30% of the ceiling lamp market is produced by LED ceiling lamps. "Compared with the rapid development of the LED industry, Opple's transformation speed is relatively slow, and the speed of this area will continue to accelerate in the future." Fu Zhaohui said. As more and more enterprises invest in the layout of LED ceiling lamp products, the LED ceiling lamp scheme will continue to be optimized, the style will continue to innovate, and the excellent intelligent control performance will occupy a larger market share in the future.
2. The future development trend of LED ceiling lights
As the protagonist of LED light source products, LED ceiling lamps have developed rapidly in recent years, and various new products are endless. Previously, a product called human body sensing LED ceiling lamp, which was popular in the market, attracted people's attention as soon as it was listed. This kind of "people are on the lights, people are off when they go" products, the energy saving and consumption reduction has been further promoted. And this is just the beginning of the intelligence of LED ceiling lights.
3.The LED ceiling light market will be further segmented
Although LED ceiling lamps are a small market segment in the lighting industry, with the improvement of their status and sales scale, LED ceiling lamps will continue to be subdivided in the future. Among them, the children's special LED ceiling lamp is a typical representative. In order to meet the special requirements of children for lighting and the childlike appearance of products, many companies have launched a variety of styles of children's special lamps for this market segment. After 2013, the children's special LED ceiling light has also been recognized by many regional markets and has been widely welcomed. In addition to focusing on LED ceiling lights, Bonian has also further refined the consumer group. Through a few months of research and development, design, molding, and production of "beautiful" series of products, specifically for female consumer groups of ceiling lamps, the series can be dimmed, colored, etc. according to personal preferences, deeply loved by consumers. This is only the form we currently see LED ceiling lamps in the subdivision of the road, and we have reason to believe that LED ceiling lamps will continue to be subdivided in the future.
